25/02/2020Keine Kommentare

The Future is Human – Trends for the 2020ies

These days, in the dawn of a new decade, trend reports outline possible futures and scenarios for every industry. The Dutch trend researcher Li Edelkoort outlines the relevant trends in the fashion and lifestyle industries. In her forecast, she sees bigger shifts influenced by our current global issues like climate change.

Today, consumers are increasingly conscious about the true cost of cheap fashion, its environmental effects and their own motivations to buy. This growing mindfulness about buying decisions and their impact, in general, is a sign of a broader change.

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16/05/2019Keine Kommentare

Five Key Factors for Live Events as Brand Experiences

Based on my impressions and experiences visiting Milan Design Week, this year, I review current tendencies. Further, I will point out relevant key factors for creating an event in the context of a bigger public event.

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© Copyright 2022 by Ilona Schweizer. All Rights Reserved.
Impressum
Privacy Policy
© Copyright 2019 by Ilona Schweizer. All Rights Reserved.
Impressum
Privacy Policy
© Copyright 2019 by Ilona Schweizer. All Rights Reserved.
Impressum
Privacy Policy
© Copyright 2019 by Ilona Schweizer. All Rights Reserved.
Impressum
Privacy Policy
© Copyright 2019 by Ilona Schweizer.
All Rights Reserved.