These days, in the dawn of a new decade, trend reports outline possible futures and scenarios for every industry. The Dutch trend researcher Li Edelkoort outlines the relevant trends in the fashion and lifestyle industries. In her forecast, she sees bigger shifts influenced by our current global issues like climate change.
Today, consumers are increasingly conscious about the true cost of cheap fashion, its environmental effects and their own motivations to buy. This growing mindfulness about buying decisions and their impact, in general, is a sign of a broader change.